Uber

Manager & Senior Content Designer

Feb 2021 - present

Content Designer II

Nov 2018 - Jan 2021

I design content for Uber app and manage team of designers and researchers. Highlights include launching new hourly product, revamping app’s core IA, leading UX planning cycle, bringing content design into design crits, strengthening Uber Design’s cross-functional & product thinking chops, and growing teammates as a people manager.

Capital One

Senior Content Strategist

Jun 2017 - Nov 2018

Content lead for new investing and financial wellness product, I started component style guides, introduced content-first testing to UX team, redefined legal and UX relationship to benefit user needs, and worked with Product and Eng to scope MVP for joint business and UX impact.

Freelance

Consulting UX & Content Strategist

Mar 2016 - June 2017

I advised on content, IA, user flows, and/or brand and social media. Clients were early-stage EdTech startup and market research firm.

Brooklyn Museum, Guggenheim Museum, and more

Content & curatorial work

2008- 2016

I designed content experiences for NYC art world, e.g. major exhibitions and web content. I partnered with Marketing and Education departments to develop audience needs and strategy.

Skills

UX leadership

Workshop facilitation
People management

UX thinking & tools

Content hierarchies
Journey mapping
Jobs to be done
Think, feel, do
and others

Design assets

Sketch
InVision
Figma
Adobe Creative Cloud

Project tools
JIRA & Agile
Coda
Asana

Education

NYU
MA, History of Art & Design
2011

Colgate University
BA, Art History, Spanish
2008

Languages

English
Spanish
Hindi