User problem

It’s a chore to get vaccinated because I don’t have an easy way to get there.

Opportunity

Remove barriers to vaccine equity and improve US vaccination rates as our Rides business and economy recover

Solution

✅ Offer full E2E UX within 2 days to meet Biden administration’s timeline

✅ Don’t pass on headaches of promo eligibility to the user, i.e. validating whether trip to Target is for a vaccine or new headphones

✅ Carefully clarify that Uber is not scheduling vaccine appointments, only offering you an on-demand ride to a vaccine site

What I did

💡  Brought together Design, Eng, Legal, and Product teams to define core product features

💡  Championed integrating terms and conditions into the flow contextually (can you find them?) to make sure eligibility is clear

💡 Designed “to” / “from” paradigm to avoid complex eligibility validation for each leg of the round-trip rides

Why it matters

⭐️ Helped thousands of Americans get vaccinated in the first week of the program!

⭐️  Created more effective and engaged working relationship with Legal team, bringing them right into Figma (a first for us)