User problem

I don’t have a car, so I need a COVID-safe way to get around for essential trips. 
I need flexibility, so I want to easily reorder my stops and change my plans. 

Opportunity

Capture timely use case with a global fit to counteract 80% drop in Rides business

Solution

❌ Leverage existing broken MVP to quickly ship

✅ Redesign UX to address known customer pain points and core user needs

✅ Unblock platform approach with shared components across Uber products and teams

What I did

💡  Clarified confusing “request” moment of when user has actually booked their ride

💡  Opened up new time-based booking model that can be expanded into a platform for future business opportiunities

💡 Inserted contextual content and summary screen to kill “gotchas” and improve UX, decreasing support tickets and cancellations

Why it matters

⭐️ Fixed basics to set us up for future insights and platform plays

⭐️  Empowered other designers by example to lead, speak up, raise collaboration and quality bar

⭐️  Worked with Eng to pilot incremental launch strategy that has been adopted by other teams

⭐️  Improved entire Rides UX by facilitating “multi-stop” feature build by another team to meet our launch goals

⭐️  Conversion rate ⬆️ 10%