EXPERIENCE

FREELANCE CONTENT AND UX STRATEGIST
Seattle, WA
May 2016-present

  • Partner with clients to improve branded digital presence and user experience through content development
UX/UI expert usability reviews and content audits Messaging and positioning help
Editorial calendar creation
Writing and editing brand collateral

EXPERIENCE mARKETING MANAGER
MESH, THE EXPERIENCE AGENCY  |  New York, NY
January 2016-present

  • Write and edit content marketing collateral (blog posts, press releases, @MESHExperience social media content, e-newsletters, decks)
  • Craft and execute quarterly marketing plan and editorial calendar to grow brand's impact
  • Track and report metrics for all digital channels
  • Update company website and maintain CMS assets (Drupal)

RESEARCH ASSOCIATE
BROOKLYN MUSEUM  |  Brooklyn, NY
2013-2016

  • Lead content strategist for major exhibition (2017) (10-member team, $2.5M budget) 
  • Advise Education and Marketing teams on branding strategy
  • Identify and analyze markets and audiences for Museum exhibitions, programming, and outreach ($2M awarded in grants)
  • Author on-brand content for Museum's web, social-media handles, and fundraising initiatives

LEADERSHIP BOARD MEMBER
LIVE IN THE GREY  |  New York, NY
2014-2015

"Live in the Grey offers resources, inspiration, consulting and community to help you change your approach to work." (@livegrey)
  • Created GTM marketing materials and cross-channel strategy to launch start up's brand Ambassador Program
  • Designed and hosted immersive event to uphold brand values and engage target audience
  • Authored email campaigns that increased CTR rate by 300% and achieved open rate 2.7x higher than industry average

CURATORIAL ASSISTANT
BROOKLYN MUSEUM  |  Brooklyn, NY
2011-2012

  • Designed and implemented internal project management database track exhibition launch
  • Managed combined budgets ($1M) and planned annual spending forecast
  • Maintained Museum's art collection/CRM databases and digital asset management (DAM) system

START-UP TEAM, BMW GUGGENHEIM LAB, & CURATORIAL INTERN
GUGGENHEIM MUSEUM  |  New York, NY
2010

"Part urban think tank, part community center and public gathering space, the Lab traveled globally (New York, Berlin, Mumbai) to inspire new ways of thinking about urban life."  (@bmwgugglab)
  • Researched partnerships, programming, target audiences, and site feasibility to compile editorial and events calendar for 3-year project
  • Coordinated early stages of production and planning for NY launch of Lab at Lower East Side site

RESEARCHER AND WEB WRITER
NEW YORK UNIVERSITY, GREY ART GALLERY  |   New York, NY
2010

  • Published engaging web content to introduce new audiences to Gallery’s collection of modern Iranian art

GALLERY ASSISTANT
GOFF+ROSENTHAL GALLERY  |  New York, NY
2008-2009

  • Built and managed customized company website
  • Designed brand and copy for digital and printed channels (web, email, pitch decks, publications, press releases)
  • Managed gallery's CRM and inventory databases
  • Produced gallery exhibition openings and special events

CURATORIAL INTERN
MOMAPS1
  |  Long Island City, NY
2008

  • Provided research and logistics support for PS1 exhibition and events roster

EDUCATION

NEW YORK UNIVERSITY
2011   M.A. History of Art

Selected for prestigious merit-based travel in Spain and Morocco with senior scholars

COLGATE UNIVERSITY
2008   B.A. with honors, Art History, Spanish, Cum laude  

1/3 top students awarded departmental honors; semester of study in Madrid

 

SKILLS


CONTENT MANAGEMENT
Drupal, Wordpress, Squarespace, Blogger, LUNA, TMS

MARKETING, ANALYTICS, SOCIAL MEDIA
Google Analytics, MailChimp, Buffer, Facebook, Twitter, Instagram

GRAPHICS AND MEDIA
Adobe Creative Suite (Photoshop, InDesign, Illustrator), OmniGraffle

PROGRAMMING
HTML (basic)
Markdown

PROJECT MANAGEMENT
Asana, Paprika, Basecamp, Slack

COMPUTER AND OFFICE
Microsoft Office (Word, Excel, PowerPoint, Access, Outlook), Keynote

CRM
Base

COURSEWORK

COURSERA

Content Strategy for Professionals
Design Thinking for Business Innovation
Digital Marketing 101
Data Scientist's Toolbox

LYNDA

Foundations of UX

GOOGLE ANALYTICS ACADEMY

Digital Analytics Fundamentals

OTHER PROJECTS

FREELANCE WRITER AND EDITOR

Writer for ifacontemporary.com
Freelance editing work for corporate, individual, and professional clients. Samples available upon request. 

SPEAKER AND TEACHER

Presenter at museums and international conferences on museums + tech, Islamic art, and history of art. Author of 2 peer-reviewed articles on art from the Middle East. Adjunct instructor of college-level course on Islamic art. More information available upon request.